PAINTING THE CITY: THE ROLE OF STREET ART AND GRAFFITI IN BUCHAREST’S URBAN TRANSFORMATION

Rezumat

This paper examines how street art and graffiti influence urban regeneration, community participation and cultural identity in Bucharest. Using a qualitative approach that combines field observations, photographic documentation, and literature review, it 
analyzes the transformation of public spaces across both central and peripheral neighborhoods. The study emphasizes the interaction between urban art, education, and tourism, as well as its growing role in the hospitality sector. Findings show that street art acts as both a catalyst for aesthetic revitalization and a potential agent of gentrification. Mural projects enhance cultural vibrancy and neighborhood image but may displace long-term residents when not supported by inclusive policies. The article also highlights the ephemeral character of urban art and its gradual institutionalization through festivals and cultural programs. Ultimately, it argues for a balanced urban policy that recognizes the cultural and social value of street art while ensuring equity, authorship, and preservation within Bucharest’s evolving creative landscape.