SOFT POWER PROJECTION OF ASPIRING MIDDLE EASTERN POWERS TOWARDS YEMEN: THE CASE OF THE KINGDOM OF SAUDI ARABIA AND IRAN

Rezumat

The multiple hard power engagements of the aspiring Middle East powers (the Kingdom of Saudi Arabia and Iran) in Yemen are self-evident. However, the disposition of foreign interference in Yemen is multifaced. Current research papers have primarily focused on using hard power military or economic tools, but soft power tools were left behind. Therefore, this article explores soft power’s nature influencing the countries above assert towards the Yemeni population. It focused on three ostensibly distinct areas of soft power – education, religion, and media – within each particular analysis since those three areas are key elements of the Saudi and Iranian soft-power toolkit. Multiple religious, educational, and media tools towards Yemen were detected in each case.