THE STRIVE FOR A CLEAN IMAGE OF TENNIS

Abstract

Why do people see tennis as a clean sport? The simple answer is that very few players ever test positive for banned substances. The ITF spends $4m a year on anti-doping. Over $50m is awarded in prize money at the US Open alone, with each champion this year taking home $3.7m. Given how much financial value is placed on the appearance of cleanliness, you can see why the sport might think this economic model works.